The minister of Public Services, Administrative Reform, Policy Coordination and Delivery, Babucarr O. Joof, has urged managers of National Association of Co-Operatives Credit Unions to be more concerned about the people as member care is key in cooperative business.
“You cannot close the door because it’s 4pm while members are at the gate seated. If you put people first in a situation of an accident, before asking what happened to my vehicle, the question should be what happened to you.”
Speaking during a Conference of Managers and Volunteers organised by National Association of Co-Operatives Credit Unions of the Gambia over the weekend, Minister Joof talked about the need for leaders to show concern about their subjects before the assets.
“If we are professional and dealing with the members professionally, we should not shout at them when they come to us even when they are making mistakes.”
Sometimes members are frustrated and that is as a result of the instinct in the person’s mind but not because they are rude.
However, Hon. Joof tasked the credit unions to give orientation, induction, educate and train people that are automatically finding themselves as members of credit unions in the country.
According to him, NACCUG should come up with standardisation of interest rates and a standardisation of service delivery requirements.
He added that there is a need to address the issue of sign language in the credit union movement.
“Credit union managers should start learning various languages in our communities to help associate with members better and make them feel at home when visited in their offices.”
To the board members and chairpersons, the minister said: “Look after your staff because for customers to leave happy, the workers who serve them must be happy first. You must look after their needs and provide them where you have.”
According to him, failure to give VIP treatment to staff, will naturally affect their morale which will reflect on the manner they deliver services.